Google Smart Bidding Switcher with Safety Rails
Toggles Max Conversions / tCPA / tROAS based on conversion volume. Replaces Optmyzr $249-1,499/mo.
The problem
Optmyzr ($249-1,499/mo) and Adzooma ($69-249/mo) recommend bidding strategy switches but the SMB still has to log in and pull triggers. Most SMBs leave Max Clicks running on a campaign that's ready for tCPA — burning 30-60% of budget on cheap clicks that never convert.
What changes
Agent watches per-campaign conversion volume + CPA stability; when criteria met (>30 conv/30d, CPA std-dev <25%), proposes a switch (Max Clicks → tCPA, then tCPA → tROAS); enforces safety rails (no switch in last 14d, budget cap unchanged, no auto-switch during seasonal weeks tagged in calendar).
A day in the life
What this agent actually does.
- 1
Daily 5am: scans all campaigns; flags 2 ready for tCPA, 1 ready for tROAS
- 2
Slack: 'Plumbing-Local: 47 conv/30d at $38 CPA (stable). Switch from Max Clicks → tCPA $40? [Approve]'
- 3
On approval: switches strategy, posts to changelog, monitors for 14 days; auto-rollback if CPA breaches +30%
Works with
Connect to the tools you already use.
Bundles with
Pairs naturally with these skills.
AI Receptionist
Answers every call in 2 rings. Sounds human. Qualifies, books, escalates — 24/7.
Replaces
Smith.ai $285/mo + Hatch $400–900/mo + missed-revenue floor
Missed-Call Text-Back
Every missed call gets an instant SMS in 30 seconds. Recovers 35% of would-be lost leads.
Replaces
Podium $599/mo subscription
5-Minute Form Responder
Every web form gets a personal SMS + email reply within 5 minutes — first responder wins 78% of the time.
Replaces
$800/mo offshore SDR or VA
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